Designing luxury wellness spaces,
strategies and experiences.

FORM Haus is a specialist wellness consultancy working with organisations, developers, brands and private clients to shape high-end wellness experiences from concept through to operation. Whether developing a new concept or refining an existing environment, we deliver tailored solutions across strategy, design and commercial development.

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Led by James Golden

Form Haus is led by James Golden, a consultant with over 20 years’ experience working at the forefront of the health, fitness and wellness industry.

Known for a highly personalised and commercially driven approach, James works closely with a trusted network of designers, architects and suppliers to deliver exceptional results across every project.

A studio-led
approach to wellness.

FORM Haus supports health and wellness projects that require clarity of vision, commercial intelligence and operational depth.

01 - Wellness Concepts & Gym Design

We design and deliver premium wellness environments, from initial concept through to full execution.

Creating spaces that elevate both experience and performance.

02 - Strategic Consultancy

Advising operators, developers and brands on how to build, refine and future-proof their wellness offering.

Bringing clarity, structure and industry insight at every stage.

03 - Growth, Investment & Advisory

Supporting wellness businesses in scaling, repositioning and unlocking new opportunities.

  • Strategy 

  • Investment readiness

  • Commercial growth


Trusted by leading names in wellness and hospitality including BAMFORD Wellness and THE Barons Eden Group

  • “Exceptional clarity of thought and highly productive to work with.”

    —Tim Colston - Managing Director, Superyacht Fitness

  • “A highly skilled professional with a broad and valuable perspective.”

    —James Fry - General Manager, Lanserhof

  • “Creative, commercially astute, and detail-driven.”

    —James Mair -  Business Development Director

Let’s build something exceptional

Whether launching a new concept or refining an existing one, FORM Haus provides the expertise to deliver.

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